JoAnne Labrecque Associate Professor, Department of Marketing 2017-05-08T19:35:44+00:00

JoAnne Labrecque (PhD Cornell), is a Professor in Marketing at HEC MontrĂ©al since 1991. She teaches courses on Retail Management in the BBA program and Food Marketing and Distribution in the MSc program. Her research focuses on a variety of topics related to innovation in the food sector, product category management, satisfaction, value chain, sustainable development and, most importantly, analysis of consumer behavior towards various categories of food – functional, organic, fair or genetically modified – and health perceptions. She has authored several expert reports and is a member of various boards in companies that are specifically involved in the food and retail sectors. She is also a member of the INAF.

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