Normand Turgeon is a Professor of Marketing at HEC Montréal. His teaching and research interests focus on strategic market management, namely the positioning of organizations in the value chain. He is also interested in business development and has produced articles and cases on the subject. He has co-authored two books on marketing, one of which won the award for best French language business book in Canada. He is a member of Who’s Who in Canadian Business and an honorary member of the Honor Society of Phi Kappa Phi – UTK.