Vision / Mission


To foster a sales culture that will let Quebec and Canada achieve their full economic potential.


Create a Centre of Excellence in sales at HEC Montréal that will be the reference for education, knowledge transfer and research in Quebec and across Canada.


Welcome to the HEC Montréal sales Institute Site

The Sales Institute brings together professors, researchers and practitioners to encourage advanced research and share cutting-edge knowledge adapted to the business world in Quebec and across Canada. We also want to make it easier for companies to find and hire graduates and experts in the field of sales.


HEC Montréal Sales Institute

HEC Montréal is pleased to announce the creation of the first university-level institute in Canada in the field of sales.

Learn more.