Mission

Leveraging its excellence in research, innovation, and knowledge transfer, the HEC Montréal Sales Institute contributes to Quebec and Canada in acquiring a leading sales culture, enabling the realization of its full economic potential.

Vision

To be the benchmark Center of Excellence in Sales that inspires, innovates, and shines in Quebec, Canada, and internationally through:

The quality and relevance of its research and knowledge transfer;
Its commitment within local, national, and international communities;
Its human, responsible, and collaborative approach.

Values

Integrity

We demonstrate integrity and rigor in all our research and knowledge dissemination activities.

Commitment

We are committed, both individually and collectively, to the academic environment, the business world, and society.

Collaboration

We promote interactions between researchers and practitioners to facilitate the sharing of ideas, knowledge, and the development of cutting-edge sales projects.

Innovation

We rely on creativity, the search for innovative solutions and adaptability to stay ahead of constant change and to realize visionary and ambitious projects.