Gold partners

Sandro Verrelli is President & CEO of the Canadian Professional Sales Association (CPSA), the national industry association that supports sales professionals with skills development and resources that transform careers and creates advantage for members coast-to-coast-to-coast. He brings the people he serves over 30 years of experience in sales and operations leadership roles.

Over the course of his career, he has optimized organizational and growth performance with a diversity of Canadian and international firms. Challenges and opportunities that have been and expression of his passion for discovery, strategic problem-solving, and ultimately breakthrough.

Sandro proudly holds the Certified Sales Leader designation with the CPSA.

François Chaput joined Desjardins Group in 1993. He took on management positions at a very young age to learn about the different components of the organization.

As Vice-President since 2007, he has held several positions in which his fine knowledge of the Caisse network has been exploited. For each of the mandates entrusted, he acts and decides in respect of the people and with the adhesion and the full contribution of each one. His understanding of the challenges of an international cooperative in Canadian financial and insurance services makes him an informed contributor to determining Desjardins’ current and future strategic positioning.

Mr. Chaput is a graduate of HEC Montréal with a Bachelor of Business Administration, in Finance-Economics (1990)

Carl De Nitto joined Fastenal Canada in 2005. He held various sales-related positions such as National Accounts representative and General Manager until he was promoted to Regional Manager in 2010. Mr. De Nitto holds a BBA in Information Technology from McGill University and is certified Six Sigma.

Philippe Lareau is a majority shareholder of Lareau-Courtiers d’assurances. He has many years of experience in sales, having started off as a personal service broker, before becoming a business broker, and then an administrative director, where he handled the company’s entire operations while working as a broker to maintain the pulse of the market and the clientele. In 2016, he was appointed President of Lareau-Courtiers d’assurances. Mr. Lareau is a graduate of HEC Montréal with a bachelor’s degree in finance.

Philippe Houle is vice-president of sales and marketing at Merck Canada Inc. As part of his duties, he is responsible for improving the technical skills of the sales team in several therapeutic fields such as vaccines, primary care, hospital, and virology. He also has the task of leading the national sales and marketing strategies. Philippe demonstrates results-driven leadership and is recognized for his collaborative spirit and ability to build strong teams. Prior to working at Merck in 2009, he worked at Schering-Plow. He has nearly 20 years of experience in the pharmaceutical industry. He has held positions of increasing responsibility in sales, marketing, communications and pharmacy in numerous therapeutic sectors and several divisions. Philippe holds a B.Sc. in Kinesiology from the University of Quebec at Montreal.

Jean-Sébastien Lamoureux is Senior Vice President, Communications, Public Affairs & Compliance. He joined Lowe’s Canada in February 2017 as Vice President, Communications, Public Affairs and Sustainable Development and was promoted in January 2018 at the actual position taking on the additional responsibilities of Loss Prevention and Internal Audits.

Prior to Lowe’s Canada, Jean-Sébastien spent several years at NATIONAL Public Relations as Vice President, Financial Communications and Investor Relations where he advised Lowe’s in its acquisition of RONA in 2016. He had previously been Vice President for Investissement Quebec, Chief of Staff for the Quebec Treasury Board and a Member of the Quebec National Assembly for Anjou constituency.

A lawyer by training and member of the Quebec Bar Association, Mr. Lamoureux earned a MBA from HEC Montreal business school in 2010, and is Chairman of the Board of the Quebec MBA Association.

As founder of Prima Ressource, Frederic Lucas has helped hundreds of business owners, executives, and salespeople solve persistent sales issues. Business leaders value Frederic’s work and style because he tells them what they need to hear, not what they want to hear. He has developed Prima Ressource’s mission around one goal: enable business owners and sales teams to reach their full potential by applying best practices in the fields of the science of sales, sales structure, human factors, and best-in-class sales execution.

Francine Martin, a woman of culture and passion, ambassador of your ideas, has been working for more than 35 years with her Voyage Régence team, to ensure the success of customizable and last-minute getaways of her Quebec, Canadian and international clients, who are always looking for a travel expert to replace the cold atmosphere of digital transactions. Francine Martin installed Voyage Régence in the 21st century and joined the HEC Montréal Sales Institute to study the best practices used in the industry and anticipate the needs of her new customers. Organizing business travel arrangements for corporate clients or numerous holidays for families, Francine Martin likes to point out to her team that « the customer is our priority ».

Danny Serraglio is Vice President, Business Solutions, Great Plains, Quebec & Atlantic Regions. Since joining the TELUS family in 2007, Danny has been responsible for creating a united sales team in Quebec for business solutions in the mid-market segment. Danny now leads a high-engaged sales team responsible for accelerating our growth across Quebec, the Great Plains region and Atlantic Canada.

Prior to TELUS, Danny held notable leadership positions at commercial powerhouses including Nestlé and Groupe Robert.

Danny divides his time between Montreal and the beautiful region of Sainte-Adele. Outside of work, he is dedicated to supporting several community causes, serving as a member of the Board for the Pointe-à-Callière Foundation, which supports the Museum’s activities and growth, helps create bonds with the Montreal community, and provides financial support for the Museum.

He’s a strong advocate for professional development and holds an MBA with a major in marketing and management, as well as a Bachelor’s degree in Finance.