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Past events
Global Sales Science Institute (GSSI) 2026
The 2026 Global Sales Science Institute (GSSI) conference was held from June 3 to 5, 2026, in Ancona, Italy, bringing together more than 110 participants and 85 submitted papers. Bruno Lussier (HEC Montréal) presented at the doctoral symposium as well as in two competitive sessions.
For more information: https://institutdevente.hec.ca/en/gssi-2026/
Sell, Advise, Convince
On February 17, 2026, HEC Montréal’s Career Management Services hosted “Selling, Advising, Convincing,” an evening dedicated to exploring careers in sales. The event gave students the opportunity to connect with industry professionals, gain insight into the realities of sales roles, and expand their professional network.
For more information: https://activites-etudiantes.hec.ca/evenement/vendre-conseiller-convaincre-soiree-decouverte-des-metiers-de-la-vente-et-reseautage/
Frontiers in Service 2025
The Frontiers in Service 2025 conference, co-organized by Yany Grégoire, Clay Voorhees and Paul Fombelle, was held from July 16 to 20, 2025 at HEC Montréal’s Hélène-Desmarais campus. Under the theme “Staying at the Forefront of Business through Service”, the event brought together international experts to explore the role of service in innovation, technology, artificial intelligence, sustainability and customer experience.
Highlights included a plenary session on July 18: “Rewriting the Script: Adaptive Selling and Service in the Age of Hyper-Informed Customers”, presented by Professor Michael Ahearne (Stagner Sales Excellence Institute – University of Houston).
2025 AMS Annual Conference
The Academy of Marketing Science (AMS) Annual Conference 2025 was held from May 21 to 23, 2025 at the Le Westin Hotel in Montreal, Quebec. Under the theme “Back to Marketing’s Roots”, this event aimed to reconnect academic research with the practical issues of contemporary marketing.
EM-ADIRA Conference: Sales function
The online conference on Tuesday May 13 focused on integrating ecological issues into sales. Experts presented concrete solutions for reconciling sales performance and sustainability.
Canadian University Sales Competition (CUSC)
The Canadian University Sales Competition, held on February 7, 2025, is a student sales competition offering prizes and career opportunities, organized by Metropolitan University of Toronto. Two talented marketing students from HEC Montréal, Christine Wagner and Élodie Martel, took up the challenge, accompanied by their coach Marie-Elyse Forget.
Confidences and trends #1 - Marketing, UX and sales
On Wednesday, January 29, 2025, HEC’s Career Management Department organized a flash mentoring event bringing together professionals from the marketing, UX and sales sectors. 20 mentors attended, including 6 from the sales field.
2024 AMA Summer Academic Conference
The conference was held August 16-18, 2024 in Boston (or August 12 online). The crucial role of marketing in promoting responsible technology in the service of humanity was discussed.
GSSI 2024 : Global Sales Science Institute
The GSSI 2024 conference was held from June 5 to 8 in Montpellier, France. The event explores best practices in sales education and highlights challenges in sales teaching.
Promoting a culture of healthy sales, the CPQ in partnership with the Sales Institute
The conference, which took place on May 29, 2024, encourages a healthy sales culture in the workplace. Robert Tilloy and guest expert Bruno Lussier discussed mental health in the field of sales. If you missed this conference, we invite you to watch it HERE (in French)!
NCSM: National Conference in Sales Management
This conference is an essential meeting place for sales experts, offering research presentations and networking opportunities. It took place from April 10 to 12, 2024, in St. Louis, Missouri (USA).
Property & Casualty Insurance Day
This day, held on March 28, 2024, is a major event for industry professionals, and highlighted the latest trends and best practices. Jean-Luc Geha led a conference and a panel discussion.
Symposium 2022: Sales shaken by major social movements
This symposium explored the impact of social and technological change on sales, covering topics such as social movements, aging demographics, and the impact of GAFAM. Discussions and panels offered perspectives on adapting sales strategies to these new realities.
Symposium 2019: Sales leadership
This symposium focused on sales leadership, addressing innovation, creativity, and the development of future leaders, with expert presentations and strategic discussions for sales professionals.
Symposium 2018: Are we in the post-millennial sales era?
This symposium included presentations and discussions on sales force motivation and strategy, focusing on generational differences, particularly millennials. Experts shared insights and strategies tailored to maximize the effectiveness of sales teams in this new generational context.
